Premia TNC Hong Kong Team
Author
Selling online through an overseas company mall allows brands to minimize distribution channels and sell directly to consumers, enhancing their price competitiveness. This allows them to effectively manage their brand image and provide a better consumer experience.
However, operating a private online store requires expertise in various areas, including technology, marketing, and customer service, and the initial investment can be relatively high. Furthermore, establishing an overseas corporation and opening a corporate account are essential for overseas sales, enabling payment integration with overseas payment gateway (PG) companies.
3 Key Features of Selling Online via Overseas Company Stores
1. Brand Management
A private online store allows you to directly manage your brand image and provide unique customer experiences. This allows for direct communication with customers and clarifies your brand identity.
2. Securing Customer Data
You can directly collect customer purchase data through your own online store. This data can be used to conduct personalized marketing campaigns or provide personalized services, thereby increasing customer loyalty.
3. Price Competitiveness
By reducing distribution channels, you can increase price competitiveness. By selling products directly to consumers, you can reduce costs paid to distributors and middlemen.
3 Considerations Prior to Selling Online via Overseas Company Stores
1. Initial Investment Costs
Building and operating a private online store incurs significant costs. Initial investments in website development, marketing, and customer service infrastructure can be substantial.
2. Technical and Professional Requirements
Expertise is required in a variety of areas, including website development, marketing strategy, and customer service. Operating an overseas online store requires consideration of global marketing and multilingual support, making expert assistance essential.
3. Lower Sales Compared to Open Markets
Some customers may prefer the convenience and variety of products offered by open markets. Operating your own online store may limit customer acquisition and incur additional marketing costs.
4 Proven Strategies for Boosting Sales at Your Overseas Online Store
1. Establishment and Operation
Building a private online store requires specialized expertise, encompassing website design and functionality, marketing strategy, and customer service. To achieve this, you can leverage a private online store management solution like Shopify. Shopify supports open market integration and multinational payment systems, making it a valuable platform for international sellers.
2. Global Marketing
To promote your online store to overseas customers, you need to develop a global marketing strategy. Specifically, you need to increase awareness in overseas markets through social media marketing, influencer marketing, and advertising campaigns.
3. Localization
Localization, taking into account each country’s language, culture, and laws, is crucial. Successful international sales require a localized website, support for local currencies, and compliance with legal requirements.
4. Customer Experience
You need to provide customers with an unforgettable experience through your online store. To achieve this, establishing a fast and easy payment system and reliable customer service are crucial.
The Importance of Establishing an Overseas Corporation and Linking with a Payment Gateway
One of the most crucial elements of online sales through your own online store overseas is establishing an overseas corporation and integrating with a payment gateway (PG). Connecting with an overseas PG requires a local corporation and a local bank account. This optimizes your payment system and ensures stable payment processing in the global market. Here are what should be considered.
Establishment of an Overseas Corporation
- Establishing an overseas corporation provides the legal basis for operating your own online store and is essential for receiving global payment and tax benefits.
- Hong Kong, Singapore, and Dubai are countries with strong tax benefits and global payment integration, attracting many overseas sellers to establish corporations.
Opening an Overseas Corporate Account and Linking it to a Payment Gateway
- The Digital Corporate Account supports fast and flexible account opening and offers features optimized for integration with global payment gateway (PG) providers. Easily integrate with major payment gateways like PayPal, Stripe, and Shopify Payments.
- Multi-currency support (USD, EUR, GBP, CNY, etc.) and Google Pay and Apple Pay can help you improve your global sales.
- Increase the efficiency of your online store operations in the global market with low fees and fast remittance processing.
Proven Strategies for Running a Successful Overseas Online Store
Selling online through your own overseas online store offers significant advantages, including brand management, customer data acquisition, and price competitiveness. However, there can be drawbacks, such as initial investment costs, technical expertise, and customer acquisition issues. To overcome these challenges, you should establish a Hong Kong corporation and digital account to resolve integration issues with global payment gateway providers and thoroughly prepare global marketing and localization strategies.
Premia TNC provides one-stop support for operating overseas online stores, including incorporation, digital account opening, and payment gateway (PG) integration. Prepare the optimal strategy to launch your global e-commerce business. Join Premia TNC for the perfect path to becoming a global seller.
Premia TNC Hong Kong Team
Author
Premia TNC Hong Kong is a dynamic team of experts dedicated to supporting businesses and entrepreneurs as they establish, manage, and grow their presence in Singapore and across the region. Premia TNC Hong Kong specializes in providing tailored corporate services, from company incorporation and compliance to tax planning and accounting. With our extensive experience and deep understanding of the local regulatory environment, we are here to make business operations smoother and more efficient.
