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Your Ultimate Guide to Business Growth with Premia TNC

Country-Specific Strategies for Companies Entering E-Commerce 

4 minutesVietnam’s e-commerce market is rapidly expanding, attracting increasing interest from companies seeking new growth opportunities as Korea’s home shopping sector contracts. Many businesses are now shifting their focus to Vietnam to explore its potential as a strategic market. In this article, we analyze the factors driving the rise of Vietnam’s e-commerce sector and try to understand why more companies are choosing to enter the market at this time.

8 Countries Open to TikTok Shops by 2025 for Global Expansion 

2 minutesKorea's e-commerce market is becoming increasingly unfavorable for small and medium-sized brands due to fierce competition, intensifying price wars, high marketing costs, and a structure centered on large platforms. In particular, the slump in social commerce platforms like Tmon and WeMakePrice has left many sellers without sales channels, leading them to rely heavily on Naver Smart Store and Coupang Marketplace. However, these large platforms impose significant advertising and commission burdens, and payment cycle issues make it difficult for small and medium-sized brands to achieve sustained growth.

Navigating Thailand’s E-Commerce Restrictions Through a More Accessible Market Option

3 minutesOn April 3, 2025, YouTube officially launched the YouTube Shopping affiliate program in Singapore and announced a strategic collaboration with Shopee, a leading e-commerce platform in Southeast Asia. This program aims to connect sellers and content creators, providing consumers with a more intuitive and immersive shopping experience.  Sellers on Shopee can collaborate with YouTube creators to naturally showcase their products, while creators gain new opportunities to integrate products into their video content and monetize them.  This change is significant not only because it enhances e-commerce functionality but also because...

Expand into Southeast Asia Successfully Through These Countries 

4 minutesVietnam’s e-commerce market is rapidly expanding, attracting increasing interest from companies seeking new growth opportunities as Korea’s home shopping sector contracts. Many businesses are now shifting their focus to Vietnam to explore its potential as a strategic market. In this article, we analyze the factors driving the rise of Vietnam’s e-commerce sector and try to understand why more companies are choosing to enter the market at this time.

Why Every TikTok Mall Entry Begins with a Hong Kong Corporation 

3 minutesAs TikTok Mall rapidly gains traction in major markets like the US, Japan, and Southeast Asia, Korean e-commerce companies are rushing to adapt, yet many face hurdles with PG integration, overseas revenue collection, and foreign currency accounts. This surge in demand explains why establishing a Hong Kong corporation has become the go-to solution for seamless global operations.

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