Premia TNC Singapore Team
Author
Today, relying solely on domestic shopping malls is no longer enough. Global consumers are increasingly seeking “K-brands,”, and platforms like TikTok Shop are opening doors for Korean sellers to reach international audiences. With TikTok Shop’s rapid growth in Southeast Asia and North America, it has become one of the most rapidly growing channels for overseas expansion.
As the global e-commerce landscape evolves, more Korean sellers, from startup founders to online mall operators, are looking beyond the local market. Southeast Asia, in particular, stands out as a prime destination due to its booming digital economy, expanding middle class, and fast-growing base of mobile shoppers.
Why Korean Sellers Must Expand Overseas
Competition in the Domestic Market:
A saturated domestic market where product competitiveness alone is not enough to survive.
Growing Global Demand:
Growing overseas demand for K-beauty, K-fashion, and K-lifestyle products
Strengthening Localization for Overseas Platforms:
Local seller registration, local logistics integration, local payment systems, and so on.
Comparing the World’s Leading E-Commerce Platforms
Key platforms for overseas expansion include:
Platform | Regions for Expansion | Seller Accessibility | Characteristics |
Shopee and Lazada | Southeast Asia | ★★★★☆ | Excellent logistics and payment infrastructure. |
Amazon and eBay | North America and Europe | ★★★☆☆ | High barriers to entry. |
AliExpress and Tmall | China | ★★☆☆☆ | Chinese license required. |
TikTok Shop | Global (8 countries) | ★★★★★ | Content-based, rapid diffusion. |
TikTok Shop is rapidly emerging as the fastest-growing platform that seamlessly combines marketing and sales. It enables businesses to convert content into purchases instantly by leveraging TikTok’s massive user base, achieving high conversion rates at lower advertising costs. With engaging short videos, live commerce features, and a mobile-first experience, TikTok Shop is perfectly tailored for the mobile-native generation.
8 Countries Where TikTok Shop Will Expand by 2025
TikTok Shop is currently officially available in the following countries:
Country | Characteristics |
United States | Center of global trends and high purchasing power. |
United Kingdom | Bridgehead for advancing into Europe. |
Singapore | High income level and excellent digital infrastructure. |
Malaysia | Younger demographics drive rising demand for K-brands. |
Vietnam | The robust development of mobile-centric consumer culture. |
Thailand | Live commerce trend is strong. |
Philippines | Expanding SNS-based commerce. |
Indonesia | Southeast Asia’s largest market, with rapid growth potential. |
TikTok Shop Expansion Strategy with Premia TNC
Premia TNC supports Korean sellers entering three key Southeast Asian countries (Singapore, Malaysia, Vietnam) where TikTok Shop is available and easily accessible.
Nation | Timeline for Incorporation and Account Opening | Key Conditions | Suitability for Entering TikTok Shop |
Singapore | Within 1 week to 2 months. | 100% available to foreigners. | Available for official entry and suitable for products targeting high-income consumers. |
Malaysia | Within 3 weeks to 3 months. | Minimum of one director who must be an ordinarily resident in Malaysia. | K-beauty, home living, and food are popular. |
Vietnam | Within 4 weeks to 2 months. | Vietnamese licenses are required. | Customers of all age groups are rapidly developing their social media consumption culture. |
Premia TNC’s Assistance
Service Area | Support Contents |
Incorporation | Optimal structural design, registration of name, provision of address, and more to suit local conditions. |
Account Opening and Fund Flow Planning | Secure a local currency account for TikTok settlements. |
Fintech Account Parallel Strategy | Providing fast settlement and global fund utilization structure. |
Local Tax and Accounting Agency | Local VAT/GST registration, annual reporting, and more. |
The Upsides of Premia TNC
With over 20 years of consulting expertise, Premia TNC directly operates local branches in Singapore, Malaysia, Vietnam, and beyond, providing end-to-end support, from corporate setup and accounting to platform integration and settlement. Our local expertise ensures smooth implementation of global e-commerce strategies.
TikTok Shop is more than a platform. It is a content-driven gateway to global commerce. For Korean sellers, it offers the fastest, most practical route to expand internationally. Partner with Premia TNC to build a feasible structure and a winning entry strategy in any of the eight TikTok Shop markets.
Premia TNC Singapore Team
Author
Premia TNC Singapore is a dynamic team of experts dedicated to supporting businesses and entrepreneurs as they establish, manage, and grow their presence in Singapore and across the region. Premia TNC Singapore specializes in providing tailored corporate services, from company incorporation and compliance to tax planning and accounting. With our extensive experience and deep understanding of the local regulatory environment, we are here to make business operations smoother and more efficient.
